Privacy Policy

1. INFORMATION TO THE USER

Who is responsible for the processing of your personal data?

New World IA SL is the CONTROLLER of the USER's personal data and informs you that these data will be processed in accordance with Regulation (EU) 2016/679 (GDPR) and Organic Law 3/2018 (LOPDGDD).

Why do we process your personal data?

We process your data to provide access to our intelligent audio guide of the Alhambra, based on artificial and emotional intelligence, and to manage the transition between free and premium modes.

Purposes of the treatment:

  • Manage access to and use of the app, both free and premium.
  • Process payments, subscriptions, or renewals through secure platforms (e.g., Apple Pay, Google Pay), without storing banking data.
  • Activate advanced features (geolocation, visual scanning, custom profiles, historical recreations), with express consent.
  • Process images voluntarily uploaded by the user to personalize the experience with emotional AI.
  • Send informative and promotional communications about news or campaigns, always with your consent.
  • Analyze app usage to detect improvements, errors, and develop new features.

Why can we process your personal data?

  • Execution of contract: to manage app usage and subscriptions.
  • User consent: to activate optional functions such as geolocation or use of personal images.
  • Legitimate interest: usage analysis, query response, fraud control.

How long will we keep your personal data?

While you actively use the app or while a contractual relationship exists. Afterwards, they will be deleted or anonymized, unless there are legal retention obligations.

To whom do we provide your personal data?

  • To payment platforms to manage transactions.
  • To technology providers under a data processing contract.
  • To authorities, if there is a legal obligation.

What are your rights?

  • Withdraw consent at any time.
  • Access, rectify, transfer, delete data, and limit or oppose its processing.
  • Complain to the AEPD: www.aepd.es.

Contact information:
New World IA SL, Calle Arabial 45 local 52, 18004 Granada.
E-mail: newworldai.oficial@gmail.com

2. MANDATORY OR OPTIONAL NATURE OF THE INFORMATION PROVIDED

Users freely and unequivocally agree that their data is necessary to process their request. Inclusion in fields not marked with an asterisk is voluntary.

The USER guarantees that the data is accurate and undertakes to notify them of any changes. All requested data is necessary for optimal service. Failure to provide this information may affect the quality of the service.

3. SECURITY MEASURES

The CONTROLLER complies with the GDPR and the LOPDGDD and applies the principles of Article 5 of the GDPR: legality, loyalty, transparency, adequacy, relevance, and limitation.

Appropriate technical and organizational measures have been implemented to ensure the security of personal data and respect for user rights.

For more information, you can contact:
New World IA SL, Calle Arabial 45 local 52, 18004 Granada.
E-mail: newworldai.oficial@gmail.com